As we celebrate six incredible years of SIJO, it’s important to us to reflect on our brand story and community. And a critical part of our community is our give-back partnership program!

Each organization we partner with holds deep meaning for our team and our community, and we’ve chosen them for their values, the initiatives and support they provide, and the incredible work their teams do. 

Today, we’re spotlighting two of our nonprofit partners, Kidpower and World Central Kitchen.

Spotlight on Kidpower

Kidpower works to stop bullying, abuse, and other harm by teaching positive communication and safety skills to children, teens, and vulnerable adults. These skills prepare people of all ages and abilities to protect themselves, develop confidence, resolve conflicts, and build safe, strong relationships throughout their lives.

A large number of our customers and team members are parents, and this cause has spoken to so many of them. Our support of and partnership with Kidpower has led to wonderful outcomes, including support for live workshops, where, according to the Kidpower team, “[m]ore than 20,000 practiced powerful safety skills in our live workshops in the last year alone - and more than half of them were able to participate thanks to the support of individuals and groups like SIJO!” Our support helps benefit children, educators, and families in public schools around the US by teaching them skills that prevent bullying, abuse and help to encourage a deeper understanding of mental health.

The Kidpower team has shared these words from a school district Family Center Director, which captures the impact of SIJO's support: "Kidpower skills are an important part of our social-emotional wellness toolkit, helping us meet challenging moments with skill, caring, clear boundaries, and safety leadership to support safety for all in our community. Without donor support, our staff and families would not have been able to benefit from this important training."

Spotlight on World Central Kitchen

World Central Kitchen (WCK) is first to the frontlines, providing fresh meals in response to humanitarian, climate, and community crises around the world. We activate emergency kitchens, local restaurants, and food trucks to provide meals that are both nourishing and comforting. Since 2010, WCK has served over 500 million meals. When SIJO shoppers select WCK, every purchase helps deliver meals to families facing emergencies—from hurricanes and wildfires to earthquakes and conflicts—showing how small choices create real, immediate impact.

Unfortunately, there is an ever increasing amount of natural disasters and emergency events. Coupled with food insecurity, our team at SIJO saw that World Central Kitchen works tirelessly to support those facing these crises. This sparked our decision to partner with them, and will allow us to help, in whatever way we can, support their critical work in local communities and around the world. The need for sleep, like the need for food, water and nutrients, is universal, and together, our work can help support communities worldwide. 

The team at World Central Kitchen shared this statement with us: 

“We are honored to be part of SIJO’s anniversary celebration, joining their commitment to giving back in meaningful ways. Partnerships like this empower us to move fast and reach communities who need us most. We’re deeply grateful to every shopper who chooses to make an impact with their purchase, no matter which cause they support. Together, we prove that collective generosity drives real change and hope worldwide.” -Tunde Wackman, WCK Chief Development Officer

We hope to celebrate this next year in our SIJO story with continued support to these and all of our partner organizations, by continuing our work to create sustainable products that promote healthy sleep, and by staying connected to our communities and their needs.