Our Story

We believe home is more than just the physical space. A mindful home reminds us of the good things in life such as harmony, health, and happiness. We create beautiful and timeless home essentials for the modern home that you will love for decades.

– Anni & Jacob

Anni Stromfeld

Anni started Sijo with the vision of creating a global home brand that inspires mindful living by providing beautifully designed modern home essentials created with integrity. After traveling the world, she graduated with her MBA at UC Berkeley Haas School of Business. Previously, she was an Investment Banker and strategy consultant for technology companies.

Jacob Xi

Jacob is passionate about creating products that are beautiful and meaningful. Previously, Jacob founded Scopearound, a smart camera company. Beginning his career as a marketing consultant, Jacob has over 10 years of experience creating marketing strategies for global technology companies. Jacob and Anni have known each other since middle school.

The Empowerment

As part of our mission to create a mindful and modern home for all, we partner with the Joyful Heart Foundation by donating a percentage of our sales to help sexual assault and domestic violence survivors to heal and reclaim the sense of joy in their lives.

The Supply Chain

We partner with factories that produce for the international luxury bedding brands. Each piece is made with integrity and kindness through carefully sourced materials, the finest craftsmanship, and attention to detail. Our fabric is Oeko-Tex Standard 100 certified, meaning our products surpasses the highest criterion of testing for harmful chemicals and synthetics.

The Price

We cut out the middlemen (wholesalers and distributors) and eliminate costs that don’t add value (e.g., licensing and slotting fees), then pass the savings on directly to you! Vertical Integration allows us to simplify our supply chain and deliver a better customer experience.

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